Three Tips for Organizing a Charity Gala

Organizing a Charity Gala?

Follow these three essential tips for a successful event:

With a track record of organizing nearly 100 Galas across three continents and nine cities, I've gained invaluable insights for successful and sustainable charity events. Here are three critical tips to ensure your event's success.

1. Sell tables, not tickets:

Instead of targeting individuals, focus on securing 30 people or companies to purchase and fill a table of ten. This strategy ensures better seat occupancy and overcomes the challenge of filling seats individually.

2. Prioritize your message:

While some organizers emphasize throwing a party with a theme to attract attendees, I recommend promoting the "mission" of the charity and purpose of the event above all else. Keep any party theme subservient to the message. This will help create a strong and lasting community that gathers annually to hear reports and celebrate successes.

3. Beware of consignment prizes:

Opt for fully donated prizes rather than consignment prizes, where the provider keeps the reserve price and the charity only receives the profit. Donors can be surprised when they learn that their contribution doesn't directly benefit the charity, leading to potential issues later on. I have worked with companies offering consignment prizes and auction systems to charities, and while they may provide visually appealing items for the auction table, it's crucial to ensure transparency and avoid any post-event dissatisfaction among winners who realize their funds are not fully supporting their desired nonprofit organization.