The scene from the iconic movie, Gone with the Wind, is a famous one. Scarlett O'Hara's neck stretches upwards, her penetrating eyes pleading with the man who is both her savior and nemesis. The calm and handsome Rhett Butler, delighting in her vulnerability looks down towards her utters the words, "Frankly my dear, I don`t give a damn".
His love of life, focus on self, and autonomy enhances his mystique and appeal. He is the rogue that moviegoers have admired for generations and to emulate.
His declaration to Scarlett has become a dictum for many: if you want to get ahead, watch out for number 1 and let no one get the upper hand.